Everything you need to buy the right products
From the first spreadsheet to the purchase order, Wholesale Analyzer covers the whole wholesale sourcing workflow.
Bulk product research
Stop checking products one at a time. Upload a supplier list and get live Amazon data for every row.
- Scan up to 200,000 products per file (.xlsx or .csv)
- ASIN, UPC, EAN and ISBN: choose the type, name your columns however you like
- ASIN to UPC/EAN and UPC/EAN to ASIN conversion, shown in the results
- Multipack detection with cost per unit
- Book details for ISBN scans: publisher, binding, pages, edition and dates
- Live progress, cancel at any time and re-run with one click
Profit, fees and ROI, done right
See what a product really earns after Amazon’s fees and your own costs, for FBA and for FBM.
- Buy Box price, referral fee and FBA fees with size tier and weight handling
- Profit, ROI and margin, with FBA, FBM or both side by side
- Landed cost: shipping, prep, labeling, inbound and customs
- Maximum buy cost: the highest price that still meets your targets
- A calculator on every product page that you can adjust
Market and competition insight
Know how a product has behaved and who you will be competing with, before you buy.
- Interactive price and sales-rank history for 30, 90 or 365 days, powered by Keepa data
- Estimated sales for 30, 90 and 180 days from the sales rank
- Buy Box stability and how often the winner changes
- Whether Amazon sells the product, and how much of the Buy Box it holds
- Seller concentration, seller count trend and seasonality
- Current sellers list and product variations
Wholesale decisions you can explain
Tell Wholesale Analyzer what a good product means to you. It scores every product against your targets and shows exactly why.
- A 0 to 100 wholesale score and a BUY, REVIEW or AVOID decision
- Top 20 opportunities, and a products-to-avoid list with the reasons
- Recommended order quantity, MOQ and case-pack analysis, dead-stock risk
- Capital allocation: spend your budget where the profit per dollar is best, with a limit per brand so one brand cannot take over
- Price scenarios: what if the price falls to a price war level after you buy?
Risk and compliance checks
Avoid products you cannot sell, or that could bring complaints, before the money is spent.
- “Can I sell this?” selling eligibility from Amazon for your account
- IP and brand risk screening against trademark and complaint data you import
- Price-war and dead-stock warnings on every product
- Honest labels: a clean IP result is never presented as a guarantee
Protect your profit before you buy
A product with a good ROI today can lose money when the price drops or more sellers arrive. See the downside before you commit.
- Price floor: the lowest price you can sell at before profit reaches zero, and the lowest price that still meets your target
- Price-drop ladder from -5% to -25% with profit, ROI and a clear result at every step
- Risk-adjusted profit: expected profit minus price, competition, Amazon, IP and dead-stock risk, line by line
- New-seller simulation: your monthly profit if 3, 5 or 10 more sellers join the listing
- Plain labels: the assumptions behind each estimate are shown, and none of it is presented as a forecast
Negotiate with your supplier using facts
Instead of only saying “don’t buy”, Wholesale Analyzer shows the price at which a product would work.
- Your target price: the maximum buy cost that meets your ROI and profit targets
- The discount you need to ask for, and how realistic it is
- The saving on your recommended order quantity
- A list of products that become BUY with a realistic supplier discount
Catalog comparison, funnel and brand insight
Supplier lists change all the time. See what changed, and which brands are really worth your time.
- Compare two scans of the same supplier: price increases, decreases, new and removed products
- New and lost BUY opportunities between the two catalogs, and how ROI moved
- A funnel from products uploaded down to BUY: matched, profitable, target ROI, demand, competition and brand risk
- Brand intelligence: BUY, REVIEW and AVOID counts, average ROI and IP risk for every brand in the list
Suppliers, purchase orders and stock
Carry the decision through to the order, and keep an eye on stock after it arrives.
- Supplier dashboard: how each catalog performs, scan by scan
- Compare suppliers on the same product by landed cost, profit and ROI
- Create a purchase order from your shortlist and export it to Excel
- Inventory with days of cover, reorder point and suggested reorder quantity
Built for speed and big lists
A results grid designed for thousands of rows, so you spend your time deciding, not scrolling.
- Filter any column, search everything, and switch between FBA, FBM and all columns
- The product image and ASIN stay in view while you scroll sideways
- Excel export of every record and every column
- Works with multiple Amazon marketplaces
- Secure connection to your Amazon account, with credentials stored encrypted
Stop guessing. Start buying with confidence.
Upload your next supplier list and see which products are worth your money, how many to order and the most you should pay.